Mauro Mannocchi: Una fiera più vicina al mercato estero

Mannocchi Mauro , President of Handicraft Businesses Rome and CEO of Fiera di Roma , is disclosing his speech at the session on “Present: How to enjoy it”

"Right now the Italian entrepreneurial system has a clear goal which is to get back to being competitive . This is not only in the domestic market, which in itself is already a highly respected commercial container while still being influenced by a long-standing crisis of consumption that is affecting at the macroeconomic level. This is especially occurring in international markets, which today represents the biggest challenge for the Made in Italy to come back to win a prominent place in the group of major economies .

For this reason, since three years at least Fiera di Roma has started to invest heavily on the internationalization of Italian firms , with a special look at the most important markets for products made in Italy , like United States and China. In addition to strengthening relations with the first one, which are already at a significant level , we launched especially to the second one a series of joint initiatives by strengthening partnerships with institutions and businesses and creating a platform that functions as a linking element between these two great worlds. But the challenge now is to win the whole business world is not only to create the conditions , or if you prefer a favorable exchange and internationalization, but also to seize the opportunities and the business arising from foreign markets , considering that the potential for some of them , not just China and the US , is very considerable . "

Relations with China and actions in support of Made in Italy in the foreign markets will be discussed extensively by Mauro Mannocchi who after last year’s edition, confirms his partecipation to Big & Small, as well as his support to the initiative of Methos “UnicaItalia” encharged with promotion and development of entrepreneurship Italian